The Pekoe Group
SIX the Musical
The Play That Goes Wrong
Two Strangers (Carry a Cake Across New York)
Operation Mincemeat

Broadway and Off-Broadway

As a graphic designer for The Pekoe Group, I support the creation of marketing and advertising materials for theatrical productions on Broadway, including shows such as SIX The Musical, The Play That Goes Wrong, Operation Mincemeat, and more.


Work includes designs for social media, digital advertising, print, front-of-house, email, websites, key art, and more.


All design work below is my own at The Pekoe Group, where we have a team of designers, proofreaders, marketers, and many more who help bring these shows to life. Photographers include Matthew Murphy, Joan Marcus, Evan Zimmerman, Rachel Neville, Jeremy Daniels, Jenny Anderson, Andreas P. Verrios, Marc J. Franklin, and more.


Creative Director: Christopher Lueck

Additional Designers: Kelly Ganning, Jade Kirdahy

A few of our clients

A few of our clients

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From Tudor Queens to Pop Icons, the SIX wives of Henry VIII take the microphone to reclaim their identities out of the shadow of their infamous spouse – remixing five hundred years of historical heartbreak into a Euphoric Celebration of 21st century girl power! This new original musical is the global sensation that everyone is losing their head over!


Work included digital ads, print/OOH, social media, and more!

Social Media & digital Ads
Social media post for the SIX the Musical x Hershey's collab
Social media ad for SIX the Musical
Social media ad for SIX the Musical
Social media ad for SIX the Musical
Social media ad for SIX the Musical
Social media post for the SIX the Musical x Hershey's collab
Social media ad for SIX the Musical
Social media ad for SIX the Musical
Social media ad for SIX the Musical
Social media ad for SIX the Musical

 

AND MORE

Popcorn bags available at AMC Theatres nationwide.

SIX the Musical display for the Knicks halftime show at Madison Square Garden

SIX Halftime Entertainment assets for the Knicks halftime show at Madison Square Garden.

Animated Web Banners
Out-of-home, Print, and more...

The SIX Boleyn Tour (2025) in Huntstville, AL at the Mark C. Smith Concert Hall.

Subway and bus ads for SIX on Broadway.

Playbill Covers
May 2026 exclusive Playbill cover for SIX the Musical
Design for the May 2026 exclusive Playbill cover for SIX the Musical

January and May 2026 limited edition Playbill cover.

January 2026 exclusive Playbill cover for SIX the Musical
Photo of January 2026 exclusive Playbill cover for SIX the Musical

Meet Dougal, an impossibly upbeat Brit who has just landed in New York City for the first time to attend the wedding of the father he’s never met. Meet Robin, the sister of the bride and a no-nonsense New Yorker with a lot of errands to do for the bride—including picking up the groom’s estranged son from the airport. These two strangers begin their journey together navigating New York City, secrets, and second chances. The Boston Globe proclaims, it’s “IRRESISTIBLE! Clever, funny, and delightfully surprising!”


Work includes key art development, social media, digital and print advertisements, website design, front-of-house design, and more for their Broadway run.

Front-of-house

Front-of-house design at the Longacre Theatre for Broadway. The designs evolved as the show went through previews, opening, and the awards season. Additional scaffolding posters were added to direct theater-goers to the theater, as scaffolding obstructed the marquee from certain directions.

Vinyl & CD

Vinyl for the Original Broadway Cast Recording for Two Strangers (Carry a Cake Across New York)
Vinyl for the Original Broadway Cast Recording for Two Strangers (Carry a Cake Across New York)
CD for the Original Broadway Cast Recording for Two Strangers (Carry a Cake Across New York)

Original Broadway Cast Recording vinyl disk, jacket, lyric insert, and CD designs.

Print and OUT-Of-Home

Billboard on 46th St for Two Strangers (Carry a Cake Across New York)
Billboard on 46th St for Two Strangers (Carry a Cake Across New York)
Billboard on 49th St for Two Strangers (Carry a Cake Across New York)
Poster for Two Strangers (Carry a Cake Across New York)
Big Belly Bin ad for Two Strangers (Carry a Cake Across New York)
Big Belly Bin ad for Two Strangers (Carry a Cake Across New York)
Big Belly Bin ad for Two Strangers (Carry a Cake Across New York)

Advertisements across Times Square and New York City.

 

New York Times print ad for Two Strangers (Carry a Cake Across New York)

New York Times print ad, Playbill full-page ad, 49th St Subway Station billboard, and Kixby Hotel key card holder and do not disturb sign.

DIGITAL ADS AND SOCIAL

Web Banners

Web banner for Two Strangers (Carry a Cake Across New York)

EMAIL Blasts

PLAYBILL WEBSITE TAKEOVER

Playbill website takeover for Two Strangers (Carry a Cake Across New York)

This Olivier Award-winning comedy is a hilarious hybrid of Monty Python and Sherlock Holmes. Welcome to opening night of The Murder at Haversham Manor where things are quickly going from bad to utterly disastrous. With an unconscious leading lady, a corpse that can’t play dead, and actors who trip over everything (including their lines), it’s “A RIOTOUS EXPLOSION OF COMEDY!” (The Daily Beast) and “TONS OF FUN FOR ALL AGES!” (HuffPost).


Work included social media, digital ads, and other hilarious collateral.

Social Media & Digital

The Play That Goes Wrong is a rather playful and comedic show, with designs oftentimes putting the characters into wacky situations.

 

Web Banners & Animations

 

and more...

Print ad at the Trenton Thunder Ballpark and email blasts for Off-Broadway week and Halloween.

Print ad in the New York Times.

Meta ads and social posts for @bwaygoeswrong.

The year is 1943 and we’re losing the war. Luckily, we’re about to gamble all our futures on a stolen corpse. Operation Mincemeat is the fast-paced, hilarious and unbelievable true story of the twisted secret mission that won us World War II. The question is, how did a well-dressed corpse wrong-foot Hitler?


Work included designs for front-of-house, social media, advertisements, and more for their Broadway run.

Front of house, Social Media, print, and more

Junior's table card for the "Glitzy Golden."

Front window of the Drama Book Shop along with a menu for a themed espresso.

And more...


Broadway, Off-Broadway, and West End London

Social Media, ads, and more

For our many other clients (such as The Notebook, Masquerade, Messy White Gays, Kenrex), we design for social media, digital and print ads, emails, videos, websites, and plenty of other marketing materials as their needs change and evolve over the course of their production.

Social media post for The Last Ship musical at the MET
Social media ad for KENREX: A True Crime Thriller
Social media ad for Olana's Frederic Church 200 campaign
Social media post for Stalled: A New Musical
Social media ad for Music City: A New Musical
Social media post for Beautiful Little Fool: A New Musical's rush ticket policy

Web banners.

 

Email blasts (click to expand).

 

Flyer forr Music City the Musical
Poster for The Last Ship musical at the MET
Poster for Rolling Thunder: A Rock Journey
FRONT-OF-HOUSE

Front-of-house design for Messy White Gays at The Duke on 42nd St.

The Lucille Lortel Theatre for KENREX: A True Crime Thriller
Display cases at the Lucille Lortel Theatre for KENREX: A True Crime Thriller
Display cases at the Lucille Lortel Theatre for KENREX: A True Crime Thriller
Front doors of the Lucille Lortel Theatre for KENREX: A True Crime Thriller
Display cases at the Lucille Lortel Theatre for KENREX: A True Crime Thriller

Front-of-house design for KENREX at The Lucille Lortel Theatre.

Front-of-house design for ROPE at The Theatre at St Clement's.

Design Fundamentals


Design 101 for Making

Ads Pop

Showing Your Broadway Colors


Why Color Matters

in Advertising

The Pekoe Post

Newspaper featuring the latest Broadway news, Pekoe POVs, case studies, games, and agency updates.

CONCEPT ART

*The above are key art concepts that are not necessarily approved or finalized.