What is Casana?
Casana's heart health monitoring toilet seat, the Heart Seat®, aims to change how we go to the bathroom. Casana is innovating healthcare delivery with a smart toilet seat that enables effortless, integrated, and consistent in-home health monitoring. The FDA-cleared Heart Seat captures heart rate and blood oxygenation with future clinical measurements under development, such as non-invasive blood pressure.
Please note: The following designs and content on Casana and the Heart Seat® may not be completely accurate or reflective of Casana's current brand or products. For up-to-date information on Casana and the Heart Seat®, please visit casanacare.com.
My Role
As a Content and Marketing Co-op, my role involved preparing marketing and design materials as the seat was forging its way to market. Throughout my time at Casana, my work aimed to modernize their brand to be both professional yet playful. Design projects covered a multitude of areas including print, packaging, company swag, conference booths, product imagery, photography, videography, social media content, presentations, blogs, infographics, website design, and more.
Once the seat was commercially launched (as Casana's Smart Seat), I was brought back on as a Creative Consultant to design for consumer-facing advertisements and content involving both the Smart Seat and the companion app.
Marketing
Social Media
To build credibility and brand awareness, we created informative content across LinkedIn, Instagram, and Facebook alongside email newsletters and blog posts. We would also feature infographics citing issues our audience would be interested in such as hypertension, patient adherence, and healthcare.
Marketing
Product Imagery
As the Heart Seat® was being developed, I created artistic renderings of the seat using photography and existing 3D product renderings to expand their library of product imagery.
Concept Heart Seat packaging for shipping the seat to users includes labels as required by the Food & Drug Administration.
Marketing
Swag and Merchandise
At conferences, company-wide gatherings, and meetings with stakeholders, items such as playing cards, attire, and branded materials were used and shared. This added to Casana's playful nature and was done with the intention of maintaining brand recognition, awareness, and employee satisfaction.
